Introducing Enterprise 6.8: Empowering Housing Market Analysis with New Subdivision & Builder Reports
Valerie Sheets
vsheets@zondahome.com
In 2024, Zonda Enterprise and Enterprise for iPad received a series of significant updates designed to enhance user experience and extend the scope of our market insights. Below is a detailed look at the key enhancements introduced over the past year.
Zonda Enterprise Updates
- Benchmarking Deeds and Detailing Property Profiles: The Enterprise 4.0 update significantly refined the ability to access and analyze real estate data, introducing advanced tools like Builder Benchmark Deed Data Summaries. This feature facilitates a quick comparison of builder performances across markets based on deed closings, providing insights into market share and competitive standings. Additionally, the update includes Detailed Property Profiles, which offer comprehensive transaction, owner, and character details, accessible through various filters for an enhanced property analysis experience. Learn more about the enhancements in Enterprise 4.0.
- Enhanced Demographic Reports: The Enterprise 4.5 update introduced Demographic Reports, providing quick access to key market demographics tailored to your selected geography. These reports are available in easily digestible PDF formats, designed to aid users in understanding various demographic dynamics for better market analysis and decision-making:
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- Demographic Snapshot: Delve into key population and household metrics, such as age and income segmentation, race, and education levels.
- Population Trends: Analyze population counts by age, gender, race, occupation, and commuting patterns.
- Household Trends: Examine household counts by income, size, occupancy, and housing characteristics.
- Household Income by Age: Understand the segmentation of households by age and household income.
- Consumer Segmentation: Explore consumer lifestyle segmentation among households.
- Employment by Industry Report: Gain insights into employer and employee counts categorized by specific industry classification codes.
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- Streamlined Filters and Report Access: The Enterprise 5.0 update introduced enhanced filtering options and organized report selections to improve data management. New search capabilities and real-time filtering streamline access to relevant data, while categorized reports allow for quick selection across demographics, closings, and subdivisions. These improvements simplify the analysis process, enhancing productivity and insights. Explore the workflow improvements in Enterprise 5.0.
- Custom Boundaries, Historical Insights, and Segmentation Tools: The Enterprise 5.5 update enhanced client capabilities with features for market customization and deep historical data access. Users could define specific market areas with custom geospatial files and export up to 20 years of data for subdivisions, closings, and ownership. A significant enhancement was the Custom Lot and Price Segmentation, allowing for detailed market analysis based on segmented price and lot sizes, streamlining assessments of product and market opportunities. Discover the marketing and data strategy enhancements in Enterprise 5.5.
- Build-to-Rent and Master Plan Enhancements: The latest Enterprise 6.0 update introduces new features that enhance navigation, flexibility, and access, particularly focusing on Build-to-Rent and master plan communities. Enhanced filtering options now allow users to identify and analyze master plan communities by developer name or project type, including Active Adult communities. This update makes it easier to view and compare projects within master plans or standalone projects, providing deeper insights into community segmentation and pricing performance differences. Read more about Enterprise 6.0.
Enterprise for iPad Updates
- Rebranding to Enterprise for iPad: Aligning with our desktop platform, Zonda iPad was rebranded to Enterprise for iPad, ensuring a consistent and unified user experience across devices. See the transition to Enterprise for iPad.
- Expanded Market Reports and Tools: With the addition of 29 new CBSA markets and detailed County-Level Market Reports, Enterprise for iPad now offers even more detailed local market insights. Check out the exciting new features in Enterprise for iPad 12.0.
- Direct Access to Top 100 Metro Rankings: The Enterprise for iPad 13.0 update introduced smarter tools and deeper insights, seamlessly integrating the Top 100 Metro Rankings from Zonda National Outlook into the iPad experience for streamlined market analysis. This enhancement provides powerful visibility into top-performing markets, enabling precise and quick evaluations. Learn what’s new in Enterprise for iPad 13.0.
Looking Ahead
As we continue to refine our offerings and integrate more advanced features into both Enterprise and Enterprise for iPad, we remain committed to providing our users with the most comprehensive and user-friendly tools in the market.