Enterprise for iPad 12.0: Exciting New Market Reports and Tools

This release brings powerful new tools and expanded market insights to help you stay ahead in the housing market. Below is an overview of the key enhancements.

Top 400 County Market Reports

For the first time, we’ve added county-level Market Reports for the top 400 counties across the U.S. These reports offer deep insights into key housing statistics at a local level.

Key metrics covered in these reports include:

• Supply: Vacant Developed Lots, Starts Vs. Deliveries by Price, Quick Move-Ins, Active Projects
• Sales: New Home Sales (L12M), Avg. Sales Rate, Sales by Avg. Price, Total Closings (L12M)
• Prices: Average New Home List Price, Detached Median Closing Price, New Home Premium, Affordability Ratio
• Distress: Notices of Default, Foreclosures, Foreclosure Market Share
• Economy: Unemployment Rate, Job Growth Rate, New Jobs, YOY Job Growth, MOM Job Growth
• Community: Population, Households, Median Household Income, Households by Type, Households by Age

This feature allows you to analyze local markets with unprecedented detail, providing a granular view of the most active housing markets. These reports are automatically included in your subscription, giving you quick access to the most critical statistics at the county level.

29 New CBSA-Level Market Reports

We’ve expanded our coverage to include 29 new CBSA (Core-Based Statistical Area) market reports, focusing on secondary and tertiary markets.

New CBSAs include:

• Baton Rouge, LA
• Birmingham-Hoover, AL
• College Station-Bryan, TX
• Corpus Christi, TX
• Des Moines-West Des Moines, IA
• El Paso, TX
• Fargo, ND-MN
• Fayetteville, NC
• Fayetteville-Springdale-Rogers, AR
• Huntsville, AL
• Jacksonville, NC
• Kansas City, MO-KS
• Kennewick-Richland, WA
• Knoxville, TN
• Lafayette, LA
• Little Rock-North Little Rock-Conway, AR
• Madison, WI
• Memphis, TN-MS-AR
• Milwaukee-Waukesha, WI
• Olympia-Lacey-Tumwater, WA
• Omaha-Council Bluffs, NE-IA
• Pittsburgh, PA
• Salinas, CA
• Spokane-Spokane Valley, WA
• St. Louis, MO-IL
• The Villages, FL
• Urban Honolulu, HI
• Waco, TX
• Wilmington, NC

With growing supply constraints in primary markets, having access to key data in these emerging markets has become increasingly important. These additional reports are now part of your subscription, offering even more market intelligence to guide your decision-making.

Market Snapshots for 113 CBSAs

We’ve also released Market Snapshots for the top 113 CBSAs. These abbreviated reports provide a condensed, at-a-glance overview of key market statistics, allowing you to quickly review a market’s performance.

Enhanced Drawing Tool in the Pro Tab

We’ve improved the drawing tool available under the “Pro” tab, making it even easier to refine your CMA (Comparative Market Analysis). Now, you can:

• Draw shapes on the map to narrow your search based on relevant data points.
• Once a shape is drawn, turn on additional data layers to get the most comprehensive market view.

This enhanced tool enables deeper customization, allowing you to tailor your analysis to your specific needs.

Ensure Your App is Up to Date

To take advantage of the latest features in Enterprise for iPad, please make sure your app is updated to the latest version. If you experience any issues, simply delete the app from your device and re-download it from the Apple App Store. Rest assured, your data will remain intact throughout this process.

Not currently an Enterprise for iPad user? Schedule a quick demo with a Zonda team member today.