In Zonda’s recent webinar, Design Choices that Sell: Homebuyer Trends and a Better Way to Manage Options, Mollie Carmichael shared the latest data on buyer design preferences and trends influencing today’s new home selections. She explored where builders commonly encounter friction in the design choice process, and DAni Gralnik Smith showcased how Zonda’s Envision platform helps solve these challenges.
Top 5 takeaways
- Design is a primary purchase driver—but it must be functional and priced right.
- Customization still matters (it’s the #1 reason people want to own)—but “too many choices” creates friction.
- Curated packages outperform endless à la carte menus.
- Neutral, safe palettes win in what buyers actually purchase (even if trends shift).
- Today’s “emotional tugs” are wellness + smart basics + first impressions.
Want to go deeper?
If you’re rethinking your options strategy: the formula shared was simple—curate, don’t overwhelm; make it visual; make it easy; let buyers personalize confidently. Watch the on-demand webinar below to learn more.
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