What We’ve Learned from 27M Conversations

In this session, you’ll get a rare, data-backed look into what actually drives results in home building sales conversations. Patrick Johnson from Rilla will unpack insights drawn from over 27 million real-world sales calls, revealing the communication habits, customer cues, and coaching patterns that separate top-performing sales teams from the rest. These aren’t theories — they’re trends built from the words and behaviors of thousands of reps in the field.