Advisory Group
Master-planned communities
We cover all types of planned communities from amenity-rich developments to active adult and urban mixed-use master plans. We help our clients understand changing market conditions and competitive dynamics to optimize product segmentation and sales.


Our approach
We work on
- Traditional Master Plans
- Amenity-Oriented Master Plans
- Resort/Second Home Master Plans
- Active Adult Master Plans
- Transit-Oriented Master Plans
- Mixed-Use Master Plans
Product segmentation
Assess demand potential and development feasibility based on an evaluation of the site, current and future supply conditions, and economic and demographic factors. Conduct case studies and broker surveys of competitive environment to determine best practices. Provide product mix and pricing recommendations to optimize product segmentation, absorption and market capture potential. Analyze amenity and social programming opportunities.
Valuation
Conduct valuations of individual communities and portfolios. Prepare community-level budgeting and budget presentations. Conduct proforma and cash flow analyses. Create financial models and analyze fiscal and economic impacts of development opportunities. Assist in transaction underwriting, litigation support and bankruptcy proceedings. Conduct highest and best use analyses.
Strategic planning
Provide third-party perspective on investment, business, and development strategies and evaluate strategic alternatives. Assist in preparation of detailed community business and marketing plans incorporating industry best practices. Conduct target market and market expansion opportunity analyses.
Consumer research
Conduct consumer surveys to test location, product and community design, community-level demand and amenity packages. Design questionnaire, set-up and manage host website, determine target market, monitor response, and summarize conclusions of research.
Operational assistance
Identify potential developer and builder candidates, as well as capital sources. Assist with portfolio and asset management. Analyze and report on community sales and financial performance. Provide quantitative operational support services. Perform ongoing monitoring of market conditions.
Our master-planned community experts
From market feasibility study to growth planning, Zonda’s housing experts help you navigate every stage with clarity and confidence.
Our master-planned community experts
From market feasibility study to growth planning, Zonda’s housing experts help you navigate every stage with clarity and confidence.
Studies completed
20
traditional
17
states
10
countries





