Our approach

We work on

• Product strategy
• Product segmentation
• Consumer messaging
• Focus groups
• Buyer journeys

Demand by lifestage

A proprietary model that quantifies what’s motivating people to live in a home. We’ll provide projected sales activity for both new and resales in a market. The analysis includes sales projects by consumer segment and price to help determine optimal opportunities in the market.

Home shopper pattern

Our team analyzes what 2 million home shoppers search for on NewHomeSource.com to provide analysis of the top-selling homes and better understand buyer demand.

Consumer preferences

We help our clients better understand the consumer for better communication and sales strategy. Our team provides 3 unique surveys for builders to discover what their shoppers and buyers are looking for in a new home.

Webinars and events

Join our reoccurring series on of live casts to explore consumer insights and trends with thought leaders across the industry. Expose the team to the latest research and emerging models in understanding the homebuyers. See upcoming webinars and events.