Press Contact

Steve Ladurantaye
sladurantaye@zondahome.com

Austin Continues to Lead Zonda’s Baby Chaser Index for 5th Consecutive Year

Sep 12, 2024
Austin leads Zonda’s Baby Chaser Index, reflecting a growing trend of Baby Boomers relocating to be near their Millennial families, with Texas cities dominating the top spots.

Zonda’s proprietary Baby Chaser Index shows 25% of Baby Boomer households plan to retire near their children and grandchildren – a trend that underscores a demographic shift where the younger generation’s migration patterns directly influence those of their parents.

“As Millennials seek to establish roots and grow their families, they are gravitating toward markets that offer a blend of affordability, job opportunities and lifestyle amenities,” says Ali Wolf, Zonda’s chief economist. “Meanwhile Baby Boomersare beginning to make moves that reflect their changing needs.”

More Baby Boomers are moving to Austin to be closer to their children and grandchildren than to any other city in the United States. It’s the fourth out of five years that the Texas hotspot nabbed the No. 1 spot in Zonda’s Baby Chaser Index – a proprietary data set that tracks Baby Boomers movements in relation to their Millennial offspring. Three of this year’s Top 10 cities are in Texas.

Among the report’s findings:

  • Austin retained its top spot, despite challenges like rising living costs and a softening tech sector. The state capital continues to draw millennials and has a growing Boomer population, attracted by its labor market and Texas Hill Country lifestyle.
  • Charleston climbed to No. 2 in the rankings and saw the second-highest year-over-year growth in its Millennial population (2.6%).
  • Jacksonville secured the No. 3 spot, driven by a year-over-year increase in millennials and strong long-term migration patterns.
  • Dallas and Raleigh round out the Top 5.

Read the full article, including data tables and commentary, as published by BUILDER.

About Zonda

Zonda provides data-driven housing market solutions to the homebuilding industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.