The building products landscape is entering a pivotal phase. After years of volatility, 2026 is shaping up to challenge manufacturers and suppliers to balance short-term deferrals with long-term shifts in mobility, product demand, and channel dynamics.
In this session, Zonda’s building products leaders, Todd Tomalak and Jacob Belk, provided a strategic look ahead at the year to come. They explored the critical decisions facing manufacturers and distributors as they navigate uncertain economic signals and evolving demand patterns.
Topics covered included:
- The latest mobility trends and their downstream impact on product demand
- Deferral behavior: which categories are being postponed, and for how long
- Strategic planning considerations amid ongoing volatility
- Where to place bets—and where to hold back—heading into 2026
Whether planning production, setting pricing strategies, or evaluating channel performance, this discussion offered valuable clarity and context to help industry leaders act decisively.
Watch the full webinar below to gain insights and strategies for the year ahead.
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