UTour | Self-Guided Home Tours
Let home shoppers tour when they want
UTour helps builders convert interest into in-person tours by giving buyers the freedom to visit homes on their schedule. It creates a smoother experience for buyers while helping builders capture qualified leads and extend tour availability.
The convenience home shoppers want.
The solution sales teams deserve.
UTour helps builders deliver it by making in-person tours easier to schedule, easier to access, and better aligned with how buyers prefer to shop.
More leads and on-site visits
Home shoppers demand more flexibility for touring homes, which is why UTour allows them to self-tour new homes on THEIR schedule. And after their self-tour, these leads have the information they need to take the next steps with your sales team.
Overcoming staffing issues while saving money
You can automate the self-tour availability for model and inventory homes based on the days your sales managers are out of the office, create regional sales hubs, and eliminate the need to staff communities in the final opportunity stage.
Quality, verified new home leads
As part of the self-tour process, UTour requires each visitor to verify their identity with a government-issued photo ID (e.g., driver’s license) or a credit/debit card and verify their mobile phone number, providing a verified data record for every visitor.
Home Builder Experience
Our on-demand self-touring platform helps you create a convenient self-tour experience for your home shoppers, resulting in more new home sales.
Before the tour
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Activate self-tours: Via the UTour Builder Portal, activate your UTour-enabled homes and connect the white-labeled scheduling site to your website.
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Add UTour technology to your homes: Choose which homes are available for self-guided tours, then install and verify the digital locks with support from UTour.
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Signage and ILS: Add UTour QR codes to on-site signage and let shoppers schedule tours through Zillow, Realtor.com and NewHomeSource listings.
During the tour
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Monitor your self-tours: Select your team members who will receive automated notifications and reports related to scheduled and completed self-guided tours.
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Automated welcome engagement: Shortly after entry, shoppers receive an automated text introducing the community salesperson and encouraging contact during or after the tour.
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AI-powered sales presentation: Optional AI tools let shoppers text questions a Self-Tour Assistant or ask Alexa-enabled devices about the home and community.
After the tour
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Post-tour analysis: After each tour, your team receives visitor interaction details and AI engagement reports delivered directly to your CRM.
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Post-tour nurture campaign: After the tour, UTour sends automated email and text follow-ups inviting shoppers to contact sales or complete a survey (if applicable).
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AtlasRTX integration: UTour is also integrated with AtlasRTX to automatically deliver post-tour SMS text programs to engage with your visitors at the conclusion of their self-tour.
Home Shopper Experience
UTour disrupts the traditional process to make home shopping easier, smarter and more efficient to help home shoppers find their dream homes on their terms.
Before the tour
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Find a Home: Shoppers find a UTour-enabled home on your website or listing site. Shoppers on-site can scan a QR code, then schedule or start a self-tour right away.
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Register: Shoppers create an account, verify their identity, accept builder-specific terms and conditions, then receive their unique access code by text and email.
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Confirmation: If the tour is scheduled for a future date, automated email and SMS reminders help keep the shopper engaged.
During the tour
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Access: Shoppers enter their unique access code at the smart lock to gain entry and begin their scheduled 30 or 60-minute self-tour.
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Engage: After entering, shoppers receive an automated text introducing the community salesperson and encouraging contact during or after the tour.
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AI Assistants: Optional AI assistants let shoppers text questions or ask motion sensor-activated, Alexa-enabled devices about the home and community.
After the tour
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Self-Tour Ends: The shopper’s access code expires when the scheduled tour ends, with reminders sent to the shopper to exit before their reservation time is over.
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Follow-Up: Automated emails and texts encourage shoppers to contact the sales team and take the next step after their tour.
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Data Transfer: Visitor details, tour activity and AI engagement data are automatically sent to the builder’s CRM and available in the Builder Portal.
“UTour has been a valuable tool for engaging customers early in their journey, specifically those in the research phase, who want the flexibility to explore on their own time and at their own pace.”
“UTour has been a valuable tool for engaging customers early in their journey, specifically those in the research phase, who want the flexibility to explore on their own time and at their own pace.”
Director of Marketing, Empire Homes Texas
51%
standard sales center hours are not convenient
69%
more likely to tour without a salesperson on first visit
4.3%
conversion rate for self-tour visitors