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Housing Market

Renters: The Growing Influencers in the Building Community

May 07, 2025

Nationwide We’re Seeing the Effect of the Post-Pandemic Shift on ‘Homeproud’ Renters

Builder 100 – Zonda’s 37th annual gathering of top U.S. builders – is wrapping up today. The event covers critical industry topics, including the sharp rise of single-family rental (SFR) and build-to-rent (BTR) as a permanent asset class.

  • Nationally, it is 82% more expensive to own a home than rent, based on monthly payments. Homeownership remains much more expensive than renting a 2-bedroom unit in top markets.
  • Mortgage rates remain elevated despite coming down from 23-year highs, holding around 7%. Rates are expected to remain elevated for an extended period of time.
  • As a result, Millennials are the largest generation of Americans that will likely be renting longer over the next several years.
  • Currently, the median age for first-time buyers is 38 years old, with over half of Millennials younger than that and a wave of Gen Z that is already renting behind them.
  • Combined with an aging population, renters span the age and lifestyle spectrum, from single professionals to growing families and downsizing empty nesters.
  • Zonda is a unique housing data provider through its understanding that all consumers, throughout their lives, move through a renter/ownership spectrum.

 

 

Recognizing these realities, renters’ expectations are on the rise across the nation. Zonda rental expert Kimberly Byrum presented insights on how builders are addressing affordability for this growing group of influential, discerning renters, while also maximizing land use, in a session titled Expanding Horizons: Multifamily and Build-to-Rent Diversification Success’.

“While we’re seeing one of the largest cohorts in our lifetimes within the rental market, there is no reason why these individuals should not still be able to choose new home construction to serve their personal lifestyle needs,” says Kimberly Byrum, Managing Principal – Multifamily at Zonda. “There is no ‘pause button’ on life stage events, and leading builders understand that — making it possible for more and more homeproud individuals to ‘test out’ communities and types of homes, before they are ready to buy.”

The nation’s largest Build-to-Rent builders were recently unveiled as part of the Builder 100 and Next 100 lists. These builders cater to Metro Lifestyle, Metro Avenues, Suburban Lifestyle, Suburban Avenues, Senior Metro, Senior Lifestyle, and Senior Avenues consumer segments. (See Methodology section for descriptions of these consumer segments.)

Expectations of ‘homeproud’ renters include: private outdoor spaces, clubhouse/fitness center, pool, playground/green spaces, dog park, and onsite leasing/maintenance.

  • Nearly two-thirds of BTR product rents between $2,000 and $2,500 per month nationally.

 

 

  • Las Vegas, Phoenix, and Boise have the highest homeownership premiums at roughly 140%+. While rents have risen dramatically in these markets, home prices combined with mortgage rates have pushed the cost of homeownership up even more.
  • The homeownership premium is relatively low compared to renting in markets like Chicago and Miami (20%-40%+). We attribute this to higher 2-bedroom rents in the core submarkets pulling up the average rent and reducing the premium.

 

 

  • BTR unit counts have grown sharply over the past year, climbing to nearly 170K as more projects are completed. The rate of growth has slowed modestly as the pool of completed units steadily increases. We expect this trend to continue to remain strongly positive through 2025, as under construction is steadily completed. There are roughly 117,000 BTR units under construction.

 

Learn more

Learn more about our Rental Housing Outlook with exclusive research, forecasts, and analysis.

Kimberly Byrum will be speaking next at IMN Single Rental Family East on May 19. You can also join her at Zonda’s Multifamily Executive Conference from Nov. 4-6 in Newport Beach, CA.

Methodology

Through its Rental Housing Outlook, Zonda has built a Census, not just a survey to define the rental housing space. This data is the only of its kind available in the US.

  • Build-to-rent: Zonda defines build-to-rent as either a newly constructed unit that was built with the intention of being a rental home or a newly constructed unit that was purchased by a corporation with the intention of renting the product to a consumer.
  • Single-family rentals: Zonda defines single-family rentals as homes located within existing (not new construction) for-sale neighborhoods – most typically, a conventional single-family detached home. However, single-family rental product can include higher-density single-family detached product or townhomes.

Consumer segments:

  • Metro Lifestyle: These consumers value the benefits and amenities offered in their surroundings. They prioritize the location of their residence and understand that it plays a vital role in their overall quality of life. These households are mostly non-family or single-parent households. Product solutions are typically townhomes that are very high-density SFD or duplex. The surrounding location serves as their amenity.
    • Core location density: Amenity and/or significant location; B/C; 10-14 du/ac; Avg 10 du/ac
    • Typical product type: Townhomes
    • Unit size: 900 to 1,800sf
    • Bedroom count: 2-3
    • Special features: Pet-friendly
    • Garage: Direct access (1-2 car)
    • Project unit count: 50-200
    • Rear yard: Balcony and patio
    • Front yard: Yes
    • Driveway: Per plan
  • Metro Avenues: These consumers are more family-oriented or recently “existing family” (i.e., move-down). They value location but affordability, and a private yard is equally essential. Depending on location, product solutions include high-density detached, duplex, or garden towns. Local locations often reflect more diversity in lifestyle and ethnicity. These homes are often more pet-friendly.
    • Core location density: Affordable with private yard; B/C; 7-14 du/ac; Avg 10 du/ac
    • Typical product type: Conventional Single-Family or High Density Detached
    • Unit size: 900 to 1,800sf
    • Bedroom count: 2-3
    • Special features: Pet-friendly
    • Garage: Direct access (1-2 car)
    • Project unit count: 50-200
    • Rear yard: Private fenced
    • Front yard: Yes
    • Driveway: Per plan
  • Suburban Lifestyle: These consumers are more family-oriented or moving down. They are more willing to drive to find “new” and a lifestyle that a master plan offers. The extra drive affords them the amenity they want and a lower-density home alternative like a single-family detached or villa, depending on the lifestyle and location offered. These homes are often more pet-friendly.
    • Core location density: Significant amenity + yard; C/D; 4-10 du/ac; Avg 6 du/ac
    • Typical product type: Conventional Single-Family or High Density Detached
    • Unit size: 900 to 2,200sf
    • Bedroom count: 2-4
    • Special features: Pet-friendly
    • Garage: Direct access (2 car)
    • Project unit count: 100-400*
    • Rear yard: Private fenced
    • Front yard: Yes
    • Driveway: Per plan
  • Suburban Avenues: These consumers are mostly family-oriented or move-downs willing to drive the distance to rent a single-family detached home. This offering is the most affordable offering as they are often built-in “drive to qualify” locations. Product solutions include high-density one-level cottages or villas with a central shared amenity serving 100-400 homes. These homes are often more pet-friendly.
    • Core location density: More affordable SFD or duplex with private yard; C/D; 4-8 du/ac; Avg 6 du/ac
    • Typical product type: Conventional Single-Family
    • Unit size: 1,450 to 2,200sf
    • Bedroom count: 2-4
    • Special features: Pet-friendly
    • Garage: Direct access (2 car)
    • Project unit count: 50-200*
    • Rear yard: Private fenced
    • Front yard: Yes
    • Driveway: Yes
  • Senior Metro: This 55+ group is comfortable where they live but they want less maintenance. These consumers are mostly couples and singles with 1 out of 5 being a single 55+ female. They want no maintenance living, a place to plant a garden, or socialize with their friends outdoors in privacy. They are ready to give up their single-family home but they need enough size to put the treasures they value.
    • Core location density: Amenity and/or significant location; B/C; 7-16 du/ac; Avg 12 du/ac; 1-story flats or 2-3 story
    • Typical product type: Townhomes
    • Unit size: 900 to 1,750sf
    • Bedroom count: 1+D – 3+D
    • Special features: Pet-friendly
    • Garage: Direct access (1-2 car)
    • Project unit count: 50-200
    • Rear yard: Balcony and patio
    • Front yard: Yes
    • Driveway: Per plan
  • Senior Lifestyle: This 55+ group is ready for a move but financial and social security are both drivers. They are mostly couples and singles with 1 of 5 being a single +55 female. They want no maintenance living and private outdoor space and a single-family lifestyle if possible. They will drive the distance for affordability but they need to test it first. A programmed social atmosphere with amenities is just the thing they want.
    • Core location density: 55+ with amenity and social programming; C/D; 6-10 du/ac; Avg 6 du/ac
    • Typical product type: Conventional Single-Family or High Density Detached
    • Unit size: 900 to 1,850sf
    • Bedroom count: 2-4
    • Special features: Pet-friendly
    • Garage: Direct access (1-2 car)
    • Project unit count: 100-400
    • Rear yard: Private fenced
    • Front yard: Yes
    • Driveway: Per plan
  • Senior Avenues: This 55+ group is ready for a move but financial is most important. They are mostly couples and singles with 1 of 5 being a single 55+ female. They want no maintenance living and private outdoor space and a single-family lifestyle if possible. They will drive the distance for affordability but they need to test it first. They are often more private with long-term financial security as their primary.
    • Core location density: 55+ affordable SFD, modest amenity; C/D; 4-8 du/ac; Avg 6 du/ac
    • Typical product type: Conventional Single-Family
    • Unit size: 900 to 1,850sf
    • Bedroom count: 2-4
    • Special features: Pet-friendly
    • Garage: Direct access (2 car)
    • Project unit count: 50-200*
    • Rear yard: Private fenced
    • Front yard: Yes
    • Driveway: Yes

Note: Let the masterplan play a part of the offered amenity when possible.

About Zonda

Zonda provides data-driven housing market solutions to the homebuilding industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.

 

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