New Home Lot Supply Index
Nationwide We’re Seeing the Effect of the Post-Pandemic Shift on ‘Homeproud’ Renters
Builder 100 – Zonda’s 37th annual gathering of top U.S. builders – is wrapping up today. The event covers critical industry topics, including the sharp rise of single-family rental (SFR) and build-to-rent (BTR) as a permanent asset class.
Recognizing these realities, renters’ expectations are on the rise across the nation. Zonda rental expert Kimberly Byrum presented insights on how builders are addressing affordability for this growing group of influential, discerning renters, while also maximizing land use, in a session titled ‘Expanding Horizons: Multifamily and Build-to-Rent Diversification Success’.
“While we’re seeing one of the largest cohorts in our lifetimes within the rental market, there is no reason why these individuals should not still be able to choose new home construction to serve their personal lifestyle needs,” says Kimberly Byrum, Managing Principal – Multifamily at Zonda. “There is no ‘pause button’ on life stage events, and leading builders understand that — making it possible for more and more homeproud individuals to ‘test out’ communities and types of homes, before they are ready to buy.”
The nation’s largest Build-to-Rent builders were recently unveiled as part of the Builder 100 and Next 100 lists. These builders cater to Metro Lifestyle, Metro Avenues, Suburban Lifestyle, Suburban Avenues, Senior Metro, Senior Lifestyle, and Senior Avenues consumer segments. (See Methodology section for descriptions of these consumer segments.)
Expectations of ‘homeproud’ renters include: private outdoor spaces, clubhouse/fitness center, pool, playground/green spaces, dog park, and onsite leasing/maintenance.
Learn more about our Rental Housing Outlook with exclusive research, forecasts, and analysis.
Kimberly Byrum will be speaking next at IMN Single Rental Family East on May 19. You can also join her at Zonda’s Multifamily Executive Conference from Nov. 4-6 in Newport Beach, CA.
Through its Rental Housing Outlook, Zonda has built a Census, not just a survey to define the rental housing space. This data is the only of its kind available in the US.
Consumer segments:
Note: Let the masterplan play a part of the offered amenity when possible.
Zonda provides data-driven housing market solutions to the homebuilding industry. From builders to building product manufacturers, mortgage clients, and multifamily executives, we work hand-in-hand with our customers to streamline access to housing data to empower smarter decisions. As a leading brand in residential construction, our mission is to advance the home building industry, because we believe better homes mean better lives and stronger communities. Together, we are building the future of housing.