Homebuyer Outlook
Get ahead of buyer demand with behavior-driven insights
Behavior-Based Analysis
Discover early demand signals before they convert
Homebuyer Outlook is updated monthly and powered by buyer activity on NewHomeSource.com, the #1 source for new home listings in the U.S., including search behavior, listing engagement, and conversion trends.
The report and dashboard turn that behavior into strategic insights, helping your team respond quickly to buyer demand by price range, product type, and region.
The report and dashboard turn that behavior into strategic insights, helping your team respond quickly to buyer demand by price range, product type, and region.
Strategic Market Intelligence
Spot gaps between buyer interest and active inventory listings
Visualize supply-demand mismatches in your local markets and uncover untapped opportunities.
Compare engagement across communities, product types, and builders to identify where you’re gaining—or losing—share. Filter insights by time period to track historical performance or monitor trends seasonally.
Compare engagement across communities, product types, and builders to identify where you’re gaining—or losing—share. Filter insights by time period to track historical performance or monitor trends seasonally.
Competitive Benchmarks
See how your strategy stacks up
Benchmark your activity against other builders and product categories like townhomes, single-family, and condominiums. Whether you’re positioning new communities or refining your next campaign, Homebuyer Outlook gives sales and marketing teams a data-backed view into what’s working—and what’s missing.
Real buyer behavior. Strategic clarity.
Our team of experts distills behavior trends from NewHomeSource.com into clear, actionable insights, helping you plan with more confidence and less guesswork.
Ever wonder how to truly “skate to where the puck is going” in the housing market? Zonda’s Homebuyer Outlook helps you do just that, offering forward-looking insights based on real homebuyer behavior. It reveals where demand is headed, not just where it’s been.
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50 Markets covered, including demand signals by price and product
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8K+ Active listings analyzed across NewHomeSource.com
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Monthly Updated buyer activity and dashboard insights
What you get with your Homebuyer Outlook subscription
Monthly Interactive Dashboards
Drill into behavior by listings, conversions, and search trends across 50 metros.
Quarterly Market Outlooks
Track buyer engagement trends by market, product type, and price tier.
Builder & Product Comparisons
Benchmark your listings and communities against local competitors.
Advanced Filters
Explore by region, time period, price range, and product category.
Engagement Indexes
Access click, search, and conversion indexes to measure buyer intent.
Migration Inflow and Outflow Trends
Identify the origin locations of buyers in your market.
Curated by Zonda’s trusted team of experts
Homebuyer Outlook is developed by our advisors, product strategists, and behavioral data specialists—connecting deep industry knowledge with the signals buyers are sending right now.
