The housing market is still very much a “prove it to me” environment—buyers are open to moving, but they need a compelling reason to take action. In this webinar, Mollie Carmichael shares what new-home shoppers across the country say they want most in 2026, and what builders, developers, and marketers can do to meet the moment.
Top 5 takeaways
- Buyers will move for better design—not just more space.
- “Right-sizing” is winning—small can work when it’s done beautifully.
- Multigenerational flexibility is moving into the mainstream.
- Emotional “wow” features matter more in a hesitant market.
- Wellness, pets, and smart efficiency are no longer “nice to make,” they are expected.
Want to go deeper?
This webinar includes additional insights on consumer preferences, product strategy implications, and ways to translate trends into market-ready plans and communities. Watch the on-demand webinar below to learn more.
Learn more
Zonda Advisory real estate consulting services cover the entire spectrum of real estate, helping companies grow their business and realize their goals. Our work is tailored to each client to help them lead, expand and evolve.
Are you interested in data for your specific housing market? Contact our advisory services to learn how we can help you by providing strategic solutions, rooted in data, and honed by experience.
Upcoming webinars
Zonda’s national webinars are your free source of trusted economic and housing data. Learn the latest about the multifamily market, building products, trends in new home sales and marketing, and more!
