Zonda Enterprise has always been built to support better housing decisions — but the real value of data comes from how confidently and consistently it’s used.
That’s why we’re introducing two new additions designed to help your team both learn the platform and apply it immediately:
Together, these updates help transform Enterprise into your daily workflow tool. Learn more about the new CMA reports below.
Move from data collection to decision making in minutes
One of the most common challenges housing professionals face isn’t finding data — it’s structuring it into a clear, usable analysis.
The new Competitive Market Analysis Reports solve that.
Instead of exporting multiple reports and assembling spreadsheets, users can now generate a polished, presentation-ready report directly inside Enterprise.
Analyze new home competition
Evaluate how projects are positioned in your market using dynamic visualizations:
Positioning graphs
• Price vs. Unit Size
• Price vs. Sales Rate
Competitive project insights
• Sales rate, starts, closings
• Inventory and months of supply
• Lot dimensions and statuses
• Floor plan pricing (current and historical)
• HOA fees, tax rates, incentives
Select up to 25 projects and instantly visualize positioning across maps and charts. Export results directly to PDF or Excel.
Common use cases
• Product positioning strategy
• Pricing adjustments
• Builder peer performance evaluation
• Land acquisition underwriting
Understand the resales market impact
In many markets — especially slower-growth or built-out areas — resale homes represent the primary competition.
The CMA tools allow users to compare new homes against up to 100 resale closings using deed-matched and filtered closing datasets.
Resale insights include
• Closing price
• Sale date
• Unit and lot size
• Address-level comparables
This allows teams to evaluate real market value, not just list pricing.
Especially valuable for:
• Mature or low-starts markets
• Value positioning analysis
• Understanding upgrade and incentive impact
• Neighborhood value differentiation
Produce presentation-ready reports in a snap
With only a few clicks, users can generate a comprehensive report that includes both market-level trends and project-level detail — formatted and ready to share internally or externally.
Instead of spending hours collecting and formatting data, teams can spend time interpreting it.
Explore CMA reports today
Log in to Zonda Enterprise to begin your certification training or generate your first Competitive Market Analysis Report.
Need more support? Contact your Customer Success Manager to learn more.
Ready to get certified?
Learn about the new Enterprise Certification Program and get started today.
New to Zonda Enterprise?
Zonda Enterprise is a comprehensive residential construction intelligence platform built for builders, developers, lenders, manufacturers, and investors who need more than market headlines — they need actionable insight.
The platform combines current new home construction data, project-level performance metrics, demographics, land intelligence, and competitive analysis tools into a single workflow. Instead of collecting data from multiple sources and manually building reports, teams can analyze markets, evaluate opportunities, and support strategy decisions directly inside Enterprise.
With nationwide coverage and consistent methodology, organizations use Enterprise to align teams around a shared understanding of market conditions and confidently move projects forward.
What you can use Zonda Enterprise for:
• Market feasibility and underwriting
• Product positioning and pricing strategy
• Land acquisition evaluation
• Competitive performance tracking
• Executive reporting and investor presentations
Learn how Enterprise supports better housing decisions across your organization.
