New Census Definitions Coming to Enterprise
Enterprise 7.0 is our most robust release to date, centered around delivering deeper insights, faster workflows, and smarter geographic analyses. At the heart of this release is a fully integrated Competitive Market Analysis (CMA) experience, designed to help builders, developers, and analysts position projects with unmatched clarity. Here’s what’s new and how you can start using these features today.
The new CMA workflow empowers you to build a complete market analysis in just a few clicks. With customizable project lists, detailed performance metrics, and visual graphs, you can clearly define how your project should be positioned.
Key capabilities include:
Whether you’re preparing for land acquisition, assessing peer performance, or adjusting pricing strategy, CMA helps you make faster, more informed decisions.
Focus on the specific segments that matter. Enterprise now allows users to filter and view activity at the section level within subdivisions including lot width, builder, price range, and product type.
This tool unlocks powerful use cases such as:
All section-level filters integrate seamlessly with standard Builder Activity, Inventory, and Price History reports.
Filter and view data using school attendance zones as a geography layer—unlocking powerful use cases tied to demographic and housing characteristics, existing housing and future supply; and housing value differences between attendance zones.
Use it to:
Customize project-level reporting like never before. Generate detailed summaries on:
Summaries reflect your selected filters and geography—helping you quickly answer questions like:
“How many move-in-ready homes are priced $350K–$450K in this school district?”
“Who are the top builders in my market for 40′ lots?”
A new Build-to-Rent vs. For-Sale comparison helps you understand purchasing power tradeoffs based on rent payments at BTR projects vs for-sale price points. Enterprise with Build-to-Rent customers can easily analyze the comparable Build-to-rent project rental rate to a monthly payment of a traditional home loan (inclusive of mortgage, taxes, and HOA).
Use this feature to:
Access 12 new data variables to both price and lot segmentation exports, including:
Enjoy a single, detailed view across pricing and product types—supporting decisions in land acquisition, entitlement, product development, plan mix optimization, and more.
Enterprise now reflects the latest U.S. Census Bureau definitions for Core-Based Statistical Areas (CBSAs) and county boundaries. This ensures your geographies align with the most accurate and current standards for reporting and market tracking. See the full list of updated definitions.
Enterprise 7.0 is live now. Log in to start using the new features or connect with your Customer Success Manager for a personalized walkthrough. Not yet a Zonda Enterprise subscriber? See how Enterprise can help you stay competitive.