Our approach

We work on:

• Product innovation and analysis
• Distribution strategy
• Market and segment forecast
• Market share
• Customer insights
• Competitive analysis

Product innovation and analysis

Find out what features and benefits resonate most with your target customers, and how much they’re willing to pay.

Distribution strategy

Get insight into direct-to-consumer and omni-channel distribution to uncover ways to drive growth.

Market and segment forecasts

BPM Advisors develops forecasts through specific industry and economic knowledge. We develop market and segment sizes through proprietary Zonda data, expert opinion, and market analysis. Our abilities to apply economic data and industry trends help shape forecasts and recommendations.

Market share

Everyone’s facing fierce competition from other similar products, from the very retail partners sworn to help you sell and from other retailers and online merchants looking to grow their business. Sales growth doesn’t always mean share growth.

Customer insights

Knowing the customer, how they think and behave is one of the hallmarks of the BPM Advisory Group. Years of rich experience have honed our abilities to develop research and discern insights that drive customer preference and behaviors. Developing customer focused good and services drives customer loyalty.

Competitive analysis

Competitive analysis means many different things to our clients, from category, capabilities, SWOT and market level assessment to product and gap analysis. Our team has expertise in identifying competitive factors and their competitive effects. We provide strategic assessments that allow our clients to seize opportunities and shore up any vulnerabilities.