What should feel like a layup may be costing you the game.
As a homebuilder, you’ve already crafted the strategy and executed the plays that count. You built the model. You ran the campaigns. You drove the right buyers to your door. Now, all that’s left is to let your self-tour platform provide easy, on-demand access and guide the buyer through a clean, branded experience that brings the sale home.
It should be simple. Reliable. Automatic.
But what if the platform you trusted to seal the win handed the sale to your rival?
Here’s the hidden risk:
Some self-tour vendors quietly cross-sell—placing competing builders’ homes directly into your tour experience. And it happens at the worst moment: when buyers are already engaged with your listings and close to taking action. Instead of moving forward with you, they’re suddenly presented with another option—and redirected out of your sales funnel.
And the worst part? You may have no idea it happened.
It Wasn’t Your Miss—They Rigged the Play
When a warm lead disappears, it’s easy to assume the usual culprits: Bad timing. Cold feet. Price sensitivity. But in many cases, the real issue is hidden—your platform redirected them before you even had a chance.
Imagine a teammate catching your perfect pass, then turning around and tossing the ball to your rival. They dunk. You lose.
The Cost Isn’t Just the Lost Sale
When your platform introduces competitors mid-journey, it doesn’t just reroute a sale, it:
- Interrupts the emotional momentum you’ve built
- Introduces confusion during a critical decision moment
- Erodes brand equity, even for buyers who stay
UTour Stays True to Your Team
UTour is designed to promote your homes and only your homes. No cross-selling. No rerouting. No distractions.
Instead, UTour provides an on-brand, mobile-ready experience that keeps your buyers focused on your community from first click to tour and beyond.
Here’s what makes UTour a true team player:
- Faster sales – UTour communities sell homes 20% faster on average
- Direct buyer advantage – 72% of our self-tourers aren’t working with an agent, giving you more direct leads
- Tech teamwork – Seamless integrations with your tech stack
- Total brand control – No apps, no distractions, no competitor listings—just your homes in your buyer’s hands
Keep Control of the Ball
It’s time to use a self-tour platform that protects your buyer journey and ensures your efforts pay off. Because when buyers are ready to act, the last thing you want is your vendor passing them to your competition.
UTour: Built to promote you-and only you
Schedule your demo to take back control of your buyer journey.
