Master planned communities

We cover all types of planned communities from amenity-rich developments to active adult and urban mixed-use master plans.  We help our clients understand changing market conditions and competitive dynamics to optimize product segmentation and sales.

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Traditional master plan

Unleashing new opportunities

Our team analyzed two active master planned communities in Tampa. We helped our client determine development opportunities and identified new target consumers to create optimal product segmentation.
Active adult master plan

Redefining lifestyles of baby boomers

We assessed housing market conditions in Salt Lake City for a developer. Our analysts studied neo-traditional design elements and its impact on market opportunity for an age-restricted active adult community.
Mixed-use master plan

Breakthrough product in a thriving market

We conducted a highest and best use analysis for a redevelopment opportunity in Oahu. Our team analyzed residential and commercial market characteristics and depth of demand to determine product mix.
Amenity-oriented master plan

Golf course living in a desert oasis

Our analysts assessed current and future housing market conditions in the greater Palm Springs area. The study provided insight into the potential repositioning and redesign of the master plan to maximize community buildout.
Traditional master plan

A playbook for suburban markets

Our approach for this engagement was to assess market risk and potential timing for new product in Ventura County. We conducted consumer research to provide insights on product and design preferences.

Our approach

We work on

- Traditional Master Plans
- Amenity-Oriented Master Plans
- Resort/Second Home Master Plans
- Active Adult Master Plans
- Transit-Oriented Master Plans
- Mixed-Use Master Plans

Product segmentation

Assess demand potential and development feasibility based on an evaluation of the site, current and future supply conditions, and economic and demographic factors. Conduct case studies and broker surveys of competitive environment to determine best practices. Provide product mix and pricing recommendations to optimize product segmentation, absorption and market capture potential. Analyze amenity and social programming opportunities.


Conduct valuations of individual communities and portfolios. Prepare community-level budgeting and budget presentations. Conduct proforma and cash flow analyses. Create financial models and analyze fiscal and economic impacts of development opportunities. Assist in transaction underwriting, litigation support and bankruptcy proceedings. Conduct highest and best use analyses.

Strategic planning

Provide third-party perspective on investment, business, and development strategies and evaluate strategic alternatives. Assist in preparation of detailed community business and marketing plans incorporating industry best practices. Conduct target market and market expansion opportunity analyses.

Consumer research

Conduct consumer surveys to test location, product and community design, community-level demand and amenity packages. Design questionnaire, set-up and manage host website, determine target market, monitor response, and summarize conclusions of research.

Operational assistance

Identify potential developer and builder candidates, as well as capital sources. Assist with portfolio and asset management. Analyze and report on community sales and financial performance. Provide quantitative operational support services. Perform ongoing monitoring of market conditions.


Studies completed in our portfolio to date.







Our impact

From developers and homebuilders to the public sector, financial institutions and investors, we work with all kinds of clients.

Our experts

Work with leaders in the industry.

Tim Sullivan

Chief Advisory Officer

Tim Sullivan

Chief Advisory Officer

Tim Sullivan

Chief Advisory Officer

Mollie Carmichael


Mollie Carmichael


Get in touch

We actively seek out exciting new real estate challenges to keep us inspired. We'd love to start a conversation about any of our services with you.