About this webinar
This is a story of two different districts. On the surface, Forney and Plano Independent School Districts, both in Texas, don’t have much in common. One is managing rapid enrollment growth, while the other is navigating the complex realities of a maturing district that must make tough choices.
But both faced the same difficulty confronting districts nationwide: how to predict enrollment with accuracy in a time of school choice, declining birth rates, and a challenging housing market.
Join Zonda Education’s Rocky Gardiner and Hudson Huff, who partner with both districts to provide nuanced and accurate data, for a discussion on the trends reshaping school enrollment across the country.
Through their stories, you’ll learn how demographic data can help districts anticipate change, evaluate potential impacts, and make more informed long-term decisions.
The webinar will explore:
- The growing impact of educational choice on enrollment forecasting
- Why districts experiencing housing growth may still see lower-than-expected student yields
- The continued role housing development plays in shaping enrollment trends
- Strategies for planning amid demographic change, enrollment shifts, and facility decisions
Whether your district is expanding, stabilizing, or facing difficult consolidation decisions, this session will provide practical insights into the demographic trends shaping K-12 education and the data-driven strategies districts can use to plan confidently for the future.
Meet the experts

Director, School District Consulting
Zonda

Senior Advisor,
Zonda
Discover Zonda Education
Zonda Education provides the data, insights, and expertise that school districts need to navigate growth, capacity management, and long-term facility investments with confidence.
We offer a wide variety of services to help you successfully prepare for and navigate change, including:
- Demographic studies
- Facility planning
- Attendance zone planning
- G.I.S. services
- Boundary planning
- School of choice
- and much more