Press Contact

Jessica Brewer
jbrewer@zondahome.com

Products

New Home PSI: Sales grew 35% YoY in February as consumers pushed past rising home prices and mortgage rates

Mar 19, 2021

The New Home Pending Sales Index captured the continuation of a great spring selling season. New homes are up 35.0% year-over-year nationally, led by Jacksonville, Cincinnati, and San Antonio.

Capping sales are increasingly commonplace for builders

  • We will continue to show the components of our New Home PSI (total new home orders and the average sales rate per community) in this report to have transparency. For example, Jacksonville, the strongest for new home sales among our top markets, could be hitting even better numbers if more inventory were available as evidenced by a large spread between the two components.
  • Salt Lake City slipped year-over-year in both components due to insatiable demand driven by a robust economy and positive migration trends causing builders to sell out of communities quicker than they can replace them as well as sales caps.
  • The homebuilding industry lost a week in February in parts of the South during the harsh winter weather, and yet contracts signed in top Texas markets surprised to the positive as sales were strong in the month otherwise.
  • This is the last report for a few months that provides a reasonable take on year-over-year housing trends before the comparisons get muddied by the pandemic slowdown in March, April, and early-May 2020.

70% of builders are intentionally slowing or pausing sales to better align contracts with production capacity, which makes drawing market conclusions more difficult. The underlying demand in the housing market is still there, though, even as prices and mortgage rates rise.”

Ali Wolf

Chief Economist, Zonda Economics

Methodology

The Zonda New Home Pending Sales Index (PSI) is built on proprietary, industry-leading data that covers 60% of the production new home market across the United States. Reported number of new home pending contracts are gathered and analyzed each month. Released on the 15th business day of each month, the New Home PSI is a leading indicator of housing demand compared to closings because it is based on the number of signed contracts at a new home community. Zonda monitors 18,000 active communities in the country and the homes tracked can be in any stage of construction. The new home market represents roughly 10% of all transactions, allowing little movements in supply to cause outsized swings in market activity. As a result, the New Home PSI blends the cumulative sales of activity recently sold out projects with the average sales rate per community, which adjusts for fluctuations in supply. Furthermore, the New Home PSI is seasonally adjusted based on each markets’ specific seasonality, removes outliers, and uses June 2016 as the base month. The foundation of the index is a monthly survey conducted by Zonda. It is necessary to monitor both new and existing home sales to establish an accurate picture of the relative health of the residential real estate market.

The data provided in this release are for use only by the primary recipient or the primary recipient’s publication or broadcast. This data may not be modified, resold, republished or licensed to any other source, including publications and sources owned by the primary recipient’s parent company without prior written permission from Zonda.

Ali Wolf

Chief Economist

Ali Wolf

Chief Economist

Recent news

Services Information Request

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.

By clicking this button, you agree to our
Terms & Privacy Policy

Tech Services Sign Up

You’re on your way to meeting our team! We’ll be in touch soon to help push your business forward.

By clicking this button, you agree to our
Terms & Privacy Policy

BP Research Perspective

Complete the form and a member of our team will reach out to you

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with Builder

Please complete and submit the form below to access our rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with MFE

Please complete the form below to access the Multifamily Executive rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with AHF

Please complete the form below to access the Affordable Housing Finance rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with JLC

Please complete the form below to access the Journal of Light Construction rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with Architect

Please complete and submit the form below to access our rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with PSN

Please complete the form below to access the Pool and Spa News rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with AI

Please complete the form below to access the Aquatics International rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with ProSales

Please complete the form below to access the ProSales rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Work together with Remodeling

Please complete the form below to access the Remodeling rate card.

By clicking this button, you agree to our
Terms & Privacy Policy

Get your free listing

Sign up today to secure your free listing on Livabl.com and to learn more about Zonda’s newest listing platform.

By clicking this button, you agree to our
Terms & Privacy Policy
By clicking this button, you agree to our
Terms & Privacy Policy

Rental Housing Outlook

Complete the form and a member of our team will reach out to you with more information.

By clicking this button, you agree to our
Terms & Privacy Policy
By clicking this button, you agree to our
Terms & Privacy Policy

Don't miss an update

Sign up for our newsletter to get timely housing market information, event and webinar updates, and product updates.

By clicking this button, you agree to our
Terms & Privacy Policy

Discover how Zonda can help grow your business

Complete the form below and a Zonda rep in your region will contact you with more information

By clicking this button, you agree to our
Terms & Privacy Policy
By clicking this button, you agree to our
Terms & Privacy Policy

Demo Zonda MortgagePro

Complete the form below and a member of our team will reach out to schedule a demo.

By clicking this button, you agree to our
Terms & Privacy Policy

Zonda Satellite

Request a demo to see how satellite imagery and AI can track the progress of land and construction

By clicking this button, you agree to our
Terms & Privacy Policy

Zonda Virtual

Complete the form and a team member will contact you to schedule a demo of our digital solutions

By clicking this button, you agree to our
Terms & Privacy Policy

Frame Information Request

We’ll be in touch soon to help push your business forward.

By clicking this button, you agree to our
Terms & Privacy Policy

BuildingProductPro

Complete the form and a member of our team will reach out to schedule a demo

By clicking this button, you agree to our
Terms & Privacy Policy

BP Research Perspective

Complete the form and a member of our team will reach out to you

By clicking this button, you agree to our
Terms & Privacy Policy

Residential Remodeling Index

Complete the form and a member of our team will reach out to schedule a demo

By clicking this button, you agree to our
Terms & Privacy Policy
By clicking this button, you agree to our
Terms & Privacy Policy