Building products expert joins Zonda Advisory group

Zonda the housing industry’s foremost advisors and provider of rich data announced veteran industry research expert Bob Tancula joined the company to spearhead Building Products advisory services.

Backed by leading data products, Zonda not only provides the most accurate and informative housing data but helps clients across the home building industry to extract the knowledge and insight they need to be more successful.

Adding a dedicated BPM advisor to the team enables Zonda to round out offerings from its trusted advisors to lead, expand, and evolve clients’ businesses. Moreover, with Tancula’s intimate understanding of the key links in the building products supply chain, the Advisory Group will deliver quantifiable, data-driven strategy for the entire supply cycle including builders, contractors, dealers, and distributors.

Tancula brings more than 30 years of experience in competitive, market, and customer intelligence across a broad array of industries, including building materials, consumer goods, industrial, retail, and financial services. He founded Senex in 2016, where he developed predictive analytics to separate intelligence from information.

Tancula will remain based in Louisville, KY.