Tag Archive: Video

  1. New Meyers Video Shows How 2015 Brought the Wow

    There are a number of new home projects that opened around Southern California in 2015 that highlight the latest and greatest in product design, marketing techniques and extra features. In fact, some may even say these projects “brought the wow”. Meyers Research spends all year analyzing trends and focusing on what makes the housing market tick. To take a break from this often very focused work and spread some holiday cheer, we sent our Vice President of Advisory Adam McAbee out to scour the market to find great examples of “next generation” product. The video above highlights what he found at 10 such projects, which ranged from high-density detached product priced in the $600,000s (relatively affordable for this area) to large estate-sized homes priced in the $2 to $3 million range (before options/upgrades, premiums and landscaping) to resort-oriented townhomes priced over $3 million.

    Here are some of the interesting elements he found:
    • Wine Rooms – they’re baaaack. Wine rooms were popular during the peak a decade ago, but they fell by the wayside during the downturn.  They are now prevalent features of the main living/dining areas in many upscale projects.
    • Spa Bathrooms – who needs to spend the day at the spa, when you can luxuriate in your own bathroom? Showers are quickly becoming the size of large closets, and bathroom “suites” can even include an outdoor “sleeping porch” – see the Donatello floorplan at CalAtlantic’s Estates at Del Sur in San Diego.
    • Huge Kitchen Islands – not to be confused with elevated dance floors, kitchen islands have become enormous, providing not only plenty of cooking space, but practically enough seating area for a Thanksgiving dinner.
    • Countless Living Rooms – want to have a seat in the living room? Sure! Which one? We found examples of informal living rooms opening up to outdoor patio living rooms that connect to backyard living rooms, providing enough seating to seemingly host a U.N. delegation.
    • Super Laundry Rooms – tired of filling your washing machine with countless loads of laundry in a never-ending cycle (pun intended)? Instead, opt for a “super laundry room” that includes two washers, two dryers, a large refrigerator, lots of counter and cabinet space and even a television.
    • Multi-Generational “Apartments” – gone are the days of the “granny flat”. Instead, see the optional second-floor guest space in Residence 1 of The New Home Company’s Oliva project in San Juan Capistrano. It includes a full kitchen, separate living room, an outdoor deck and a large bathroom.
    • Pool Cabanas – why run through the house soaking wet when you can stop by your own private pool cabana, which can vary to include a living room and barbeque area (see Toll Brother’s Marbella at Hidden Canyon project in Irvine), a game room or a full bedroom with bathroom and living area.
    • Roof Decks – density does not have to come at the cost of outdoor space. Trellis by Warmington in the Rancho Mission Viejo master plan offers optional roof decks on their Plan 3, providing added outdoor living space on otherwise smaller single family lots.
    • Private Elevators – how do you offer multi-story product to a buyer that is older and may not appreciate stairs? Offer private elevators within the units, such as the Grand Monarch by William Lyon in Dana Point.
    • Dog Rooms – Fido is as much part of the family as you are, just ask the estimated 50 million dog-owning households in the United States. Those that agree may find a dedicated “doggy shower” and built-in pet bed an attractive option.
    • Light, Light and More Light – the use of natural light is a trend that most builders strive for. Several in the video above are successful by blanketing walls with windows, including collapsible walls – even along the front of the house (see the Cavalli and Salvatori floorplans at Kingston by Cal Atlantic in San Diego).

    Collectively, all of these themes and ideas can be implemented in a single project – particularly one that is priced above $3 million. Several of the elements, such as the use of natural light and large kitchen islands, can be used in nearly any market at a variety of price points. As we look forward to 2016 and beyond, we are excited to learn what the coming year will teach us in terms of new home product.

    Give us a call to discuss how you can use all of these features as inspiration to add wow to your new home community.

  2. New Meyers Video Shows How To Add Value By Orienting Your Project Inward

    Over the past year, our consultants have noticed how builders and developers are designing master plans, apartment projects, resort subdivisions and/or single family homes that focus inward, rather than on the relationship with their surrounding land uses. This is sometimes a function of “less than desirable” surroundings, but more often than not it is a choice that developers made to add value to their project by creating a “community within a community”.

    An example of this is Sofia Lofts by Nakhshab Development & Design in the Golden Hill neighborhood of San Diego. This 16-unit rental apartment project was designed for interaction between its residents by orienting the homes around a central courtyard with BBQ grill, lounge area and even a retractable screen for showing movies. Even the product itself was designed to attract a mix of renter profiles, ranging from smaller studios to larger two-story units for families, with a vision for “aging in place” in spite of the small project size. Another example is the Grow master plan on Bainbridge Island outside of Seattle. It offers a mix of sustainable for-sale and rental attached and detached homes that orient to one of three cores – The Village (single family and townhomes “amidst shared gardens and inviting green spaces”), The Grove (townhomes and flats set “around a quiet woodland and orchard of native trees and ‘edible landscaping’”) and The Park (townhomes, flats and single family homes around “The Park”).

    Our Vice President of Advisory Adam McAbee filmed the video shown here, which provides another two examples – one is the resort-oriented Cottages at KaMilo on the Big Island of Hawaii by Brookfield Homes, and the other is the semi-custom single family neighborhood Mainhouse in Encinitas, California by City Ventures. All of the projects discussed here are great examples of how a project can be successfully designed to look within.

    Some of the key insights learned include:

    • Builders and developers can add value by orienting product inward instead of outward.
    • This type of design can work well when a site’s surroundings are a challenge.
    • This orientation can work with most residential product types.
    • Interaction between the residents of the community is the primary goal.
    • This type of land planning can diversify product of similar density.

    Contact us to discuss how we can help you with your housing development.

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

  3. New Meyers Video Shows How New San Diego Projects Bring the Outdoors In

    As 2014 comes to a close, we wanted to share some of the most interesting product examples that we visited this year in San Diego. While the rest of the country battles through rain, sleet and snow, San Diego County afternoons are averaging about 70 degrees and only dipping down into the 50’s (gasp!) at night.

    Our Vice President of Advisory Adam McAbee visited four new home communities around northern San Diego County in mid-December, all of which do an excellent job of bringing in natural light and making a seamless transition between indoor and outdoor space. Those projects include The Sentinels by Brookfield Homes and Marston by Standard Pacific in the master planned community of Del SurSanctuary by Richmond American in San Elijo Hills and the Beach House at Coral Cove by Shea Homes. As we anticipate the arrival of the next wave of exciting product that will open in 2015, these projects did an excellent job of creating “wow” across a spectrum of lot sizes and were some of our top local pics for the year.

    Some of the key insights learned include:

    • Meeting places – the kitchen, the living room, the back yard or all of the above – should be a central focus of floorplan design.
    • Production housing can provide flexibility and a sense of customization by offering variations on an otherwise standard set of floorplans.
    • Collapsible walls are a critical component of “next generation” product in warmer climates.
    • Density does not necessarily translate into smaller homes or a lack of functional outdoor space

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

  4. New Meyers Video Shows How Community Farms Are A Welcomed Addition To Vacation Housing

    While doing research on the vacation housing market in Hawaii and Mexico, our Vice President of Advisory Adam McAbee recently toured a selection of new vacation home options that include community farms as an integral part of their overall amenity offering (see video above). Although golf courses, swimming pools and clubhouses are often part of the mix, it is frequently becoming the community farm that helps bring out the “wow” in the neighborhood and convert shoppers to owners. Such is the case with Kukui’ula on the island of Kauai, where their tucked-away farm is a favorite since it goes beyond the expected beach club environment and underscores the “organic feel” of the island.

    Kohanaiki on the Big Island of Hawaii has had such interest from their current farm that they are building a larger, terraced farm that is reminiscent of a Hawaiian tarot patch.  Other projects, such as the Culinary Cottages in San Jose Del Cabo, Mexico, makes the farm the focus of all activity. The development’s 10 residences are situated on the grounds of the wildly popular Flora Farms, home of Flora’s Field Kitchen, which attracts visitors from around the world who want to experience farm to table dining in an upscale but completely comfortable setting. Belle Mont Farm on the island of St. Kitts in the Caribbean is another example that combines a resort hotel and residential ownership with a working farm. Collectively, these projects are great examples of the growing demand for farming while on vacation – and the “digital detoxing” that it provides.

    Some of the key insights learned include:

    • Community farms can help drive sales at resort housing communities
    • Community farms help foster connections that tie people to a place
    • On-site restaurants that harvest from the community farm have an added intangible benefit
    • Future projects should plan a farming element as one of the primary amenities from the beginning

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

  5. New Meyers Video Says Aloha to New Vacation Housing Demand

    While doing research related to a major proposed master planned community on the island of Maui, our Vice President of Advisory Adam McAbee recently spent several days touring vacation home projects on three of the four primary Hawaiian islands (Maui, Kauai and the Big Island).  What he returned to the mainland with was a renewed sense of optimism as it relates to the vacation housing market there.  Since the economic collapse in 2008, new vacation home projects have been forced to claw their way through the worst housing downturn in recent history, hoping to achieve a sale here or there, and projects that were conceived during the peak of the market (but had not yet opened) were quickly moved to the back burner to await better days.  Since 2013, however, a notable shift has occurred, with projects that remained active rising from the ashes and those that were planned being returned to the front burner.  Led by improved consumer confidence, healthy island tourism and solid job growth back home on the mainland’s west coast, buyers are once again moving off the fence and buying that dream vacation home they always wanted.

    The two examples highlighted in the video above include Kennedy Wilson’s 450-acre Kohanaiki on the Big Island and DMB’s 1,000-acre Kukui’ula on Kauai.  Both are highly-amenitized, luxury vacation home destinations that have experienced a burst of activity over the past 18 months due to their desirable setting and quality product offering.  Also see the graphs below, which illustrate visitor trends to the islands and the expectations of numerous local real estate professionals regarding the direction of the market over the coming year.  Overall, the collective changes in the market are a welcomed trend and the spirit of Aloha is once again resonating through the sales offices of new developments around the state.

    Some of the key insights learned include:
    • Optimism exists among local real estate professionals
    • Future supply, albeit limited, is on the way
    • Demand is strongest at the high end of the pricing spectrum, though lower-priced projects (see Pili Mai by Brookfield Hawaii) are also moving forward
    • HOA dues remain a consideration, even at the highest end of the market

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

    Meyers_Research_ Maui_Visitor_Growth

    Maui Visitor Growth as of Dec. 13, 2014

    Meyers_Research_Broker_Survey_Sales_In_Hawaii

    Broker Survey Of Sales In Hawaii as of Dec. 12, 2014

  6. Triology Polo Club Video: Contemporary Product Sets New Bar For 55+ Buyers

    While doing research for a future multi-generational master planned community in Los Angeles County, our Vice President of Advisory Adam McAbee recently toured all of the actively selling age-restricted communities in Southern California.  Most of the projects he visited offered a variety of product types and a large central clubhouse that help create the “resort-like lifestyle” that today’s seniors are looking for.  The subject of our video above, however, is not the great amenities at Shea’s private (and optional) Polo Club, such as the planned 25,000 square foot clubhouse with full-service restaurant, “grab and go” market, teaching kitchen, pools, tennis, pickleball, etc. (see site plan below) – particularly since it will not even open until 2015.  What stood out at this project was the feel and design of the product.  As of the timing of our field visit in August, 55 of the 999 total units had sold at Trilogy at The Polo Club since opening in February 2014, in spite of a location on the far eastern edge of Indio in the Coachella Valley and a price point at the top of the regional active adult market.

    Some of the key insights learned include:

    • Age-targeted product can stand out by offering a fresh, contemporary look
    • Older buyers will purchase two story plans (think extra storage)
    • Builders with a proven track record can achieve sales before amenities are in place

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

    Meyers_Research_Trilogy_Polo_Club
    Trilogy Polo Club and Model Complex Site Plan
  7. Rancho Mission Viejo: Southern California’s “Agrihood” for All Ages

    While doing research for a future multi-generational master plan in an agricultural area of Northern California, our Vice President of Advisory Adam McAbee recently toured Village I of the Rancho Mission Viejo master planned community in Orange County, California. The following video was taken by Adam while in the field, and provides insights into elements that make this next generation master plan successful.

    Some of these key insights include:

    • Primary and age-restricted housing can be successfully offered in the same master plan.
    • The integration of agriculture into a master plan creates a unique, central amenity that can be shared by all (the New York Times recently featured Agrihoods across the United States).
    • The blend of indoor/outdoor space in new home product is important in areas such as Southern California.

    Adam McAbee, Vice President of Advisory San Diego
    EMAIL ADAM | ADAM’S PROFILE

    SEE ALL RECENT BLOG POSTS

    Meyers_Research_Video_Rancho_Mission_Viejo

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