DATA INTELLIGENCE

BuildingProductPro
Essential Housing Insights to Increase Product Adoption

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Quantify addressable Market

Navigate the current and future housing market

Confidently forecast total addressable market volume on all scales with the unmatched accuracy and breadth of Zonda’s proprietary housing data.
  • Reveal hot spots in the market with current closings
  • Identify future pipeline by market and builder
  • Ensure your strategy is targeting growing markets

Target builder Projects

Identify projects that complement your products

Quickly target builders and subdivisions best suited for your product offerings with Zonda’s comprehensive and up to date new home construction data.
  • Target by specific market, housing attributes, closings, and future lots
  • Market timing with detailed construction stages
  • Identify gaps in builder relationships within a subdivision where your product is already featured
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Capture new business

Strategically increase your market share

Build a strong pipeline that fosters long term revenue growth by leveraging the opportunities identified with new and existing builder contacts.
  • Access 45,000+ builders in our database
  • Multiple filter options to create a potential lead report
  • Export a list of potential builder partnerships for your team

Growth fueled by housing data

Zonda new home construction data is unmatched in accuracy and breadth. Stay in the know and optimize sales strategize with BuildingProductPro.
715K+ Annual closings tracked
44K Active builders
640K+ Vacant developed lots

The insights that we can derive from the data provided by Zonda continues to create new strategies, both in sales and product development

Cyndie Roche VP of Field Sales and Design, Paradigm

Actionable intelligence

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Market Assessment

Get an accurate pulse on the U.S. new home construction market. Quickly analyze any market activity level by closing, housing characteristics, number of builders, and future pipeline and more.

Builder Insights

Identify which builders are best for you based on home type and future opportunities in each market. Segment builders by their current and historic closing rate, vacant developed lots, and housing characteristics.

Future Supply

Quickly view stages of the construction pipeline by market and builder. See vacant land, equipment on site, streets in, and more. Successfully mange market timing when bringing product into the distribution channel.

Subdivision Match

Drill down further by filtering subdivisions meeting specified criteria. Discover subdivisions with product offerings that match target audiences of your different product categories.

Builder Contacts

Build strong relationships and capture more business with builders on your target list. Verify and validate your network of builders with our regularly updated builder contact list.

Explore additional growth solutions

  1. 01

    Building Products Outlook

    Best suited for leadership and strategy, this monthly curated national perspective from our team of experts provides insights on important industry shifts. Concise enough for c-suite & management, while citing detail that analysts love from our proprietary data in BuildingProductPro.

    This monthly reports cover quarterly forecasts, product/brand shifts and substitutions, DIY vs Pro outlook, and analysis of unique themes playing out between segments. Along with the report. access our experienced team for questions and industry discussion for less than the cost of an entry level analyst.

    Learn more
  2. 02

    Residential Remodeling Index

    Gain insights into remodeling activity by market, targeted understanding of consumer demand for remodeling, and a basis for future forecasts of remodeling activity levels.

    Assess current activity, consumer demand, and forecasting for remodeling by market with quarterly reports of the level of remodeling activity in 384 metropolitan statistical areas (MSAs) in the U.S.

    In addition to overall remodeling activity see 17 different overlays for individual products such as windows, siding, kitchen and bath, and more.

    Schedule demo
  3. 03

    Home Building Outlook

    Eliminate data overload. We help you get to the most relevant data and insights so they you can make the right decisions at the right moments.

    Filter on multiple datasets related to Land, New Housing, and Existing Housing, including future land supply, housing inventory, price changes, sales rates, and closing values—all in a single platform. 

    Schedule demo
  4. 04

    Custom Advisory Engagements

    Offering key insights and studies custom tailored to guide building product strategy.

    Confidently drive new product strategy with credible housing research and definitive answers that address concerns of all stakeholders from product managers, business presidents, c-suite, board of directors, and investors.

    Zonda Advisory is a partnership beyond the study – our team helps drive strategy from the study and assists with positioning study to key stakeholders and investors.

    Meet our expertsContact us
  5. 05

    Brand Amplification

    Effectively reach your target audience through Zonda’s extensive portfolio of Media outlets and industry leading events.

    Sponsor any of our 100+ live industry events, national webinars, or leadership podcasts. Further spread your message to your specific target audience on a variety of our media platforms including Builder, JLC, MFE, AHF, and more.

    Advertise with Zonda

01

Building Products Outlook

Best suited for leadership and strategy, this monthly curated national perspective from our team of experts provides insights on important industry shifts. Concise enough for c-suite & management, while citing detail that analysts love from our proprietary data in BuildingProductPro.

This monthly reports cover quarterly forecasts, product/brand shifts and substitutions, DIY vs Pro outlook, and analysis of unique themes playing out between segments. Along with the report. access our experienced team for questions and industry discussion for less than the cost of an entry level analyst.

Learn more

02

Residential Remodeling Index

Gain insights into remodeling activity by market, targeted understanding of consumer demand for remodeling, and a basis for future forecasts of remodeling activity levels.

Assess current activity, consumer demand, and forecasting for remodeling by market with quarterly reports of the level of remodeling activity in 384 metropolitan statistical areas (MSAs) in the U.S.

In addition to overall remodeling activity see 17 different overlays for individual products such as windows, siding, kitchen and bath, and more.

Schedule demo

03

Home Building Outlook

Eliminate data overload. We help you get to the most relevant data and insights so they you can make the right decisions at the right moments.

Filter on multiple datasets related to Land, New Housing, and Existing Housing, including future land supply, housing inventory, price changes, sales rates, and closing values—all in a single platform. 

Schedule demo

04

Custom Advisory Engagements

Offering key insights and studies custom tailored to guide building product strategy.

Confidently drive new product strategy with credible housing research and definitive answers that address concerns of all stakeholders from product managers, business presidents, c-suite, board of directors, and investors.

Zonda Advisory is a partnership beyond the study – our team helps drive strategy from the study and assists with positioning study to key stakeholders and investors.

Meet our expertsContact us

05

Brand Amplification

Effectively reach your target audience through Zonda’s extensive portfolio of Media outlets and industry leading events.

Sponsor any of our 100+ live industry events, national webinars, or leadership podcasts. Further spread your message to your specific target audience on a variety of our media platforms including Builder, JLC, MFE, AHF, and more.

Advertise with Zonda
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BuildingProductPro is used by the most reputable building product manufacturers and suppliers nationwide