- Reveal hot spots in the market with current closings
- Identify future pipeline by market and builder
- Ensure your strategy is targeting growing markets
BuildingProductPro
Essential Housing Insights to Increase Product Adoption
Quantify addressable Market
Navigate the current and future housing market
Confidently forecast total addressable market volume on all scales with the unmatched accuracy and breadth of Zonda’s proprietary housing data.
Target builder Projects
Identify projects that complement your products
Quickly target builders and subdivisions best suited for your product offerings with Zonda’s comprehensive and up to date new home construction data.
- Target by specific market, housing attributes, closings, and future lots
- Market timing with detailed construction stages
- Identify gaps in builder relationships within a subdivision where your product is already featured
Capture new business
Strategically increase your market share
Build a strong pipeline that fosters long term revenue growth by leveraging the opportunities identified with new and existing builder contacts.
- Access 45,000+ builders in our database
- Multiple filter options to create a potential lead report
- Export a list of potential builder partnerships for your team
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715K+ Annual closings tracked
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44K Active builders
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640K+ Vacant developed lots
Growth fueled by housing data
Zonda new home construction data is unmatched in accuracy and breadth. Stay in the know and optimize sales strategize with BuildingProductPro.
The insights that we can derive from the data provided by Zonda continues to create new strategies, both in sales and product
Actionable intelligence
Market Assessment
Get an accurate pulse on the U.S. new home construction market. Quickly analyze any market activity level by closing, housing characteristics, number of builders, and future pipeline and more.
Builder Insights
Identify which builders are best for you based on home type and future opportunities in each market. Segment builders by their current and historic closing rate, vacant developed lots, and housing characteristics.
Future Supply
Quickly view stages of the construction pipeline by market and builder. See vacant land, equipment on site, streets in, and more. Successfully mange market timing when bringing product into the distribution channel.
Subdivision Match
Drill down further by filtering subdivisions meeting specified criteria. Discover subdivisions with product offerings that match target audiences of your different product categories.
Builder Contacts
Build strong relationships and capture more business with builders on your target list. Verify and validate your network of builders with our regularly updated builder contact list.
Explore additional growth solutions
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01
Building Products Outlook
Best suited for leadership and strategy, this monthly curated national perspective from our team of experts provides insights on important industry shifts. Concise enough for c-suite & management, while citing detail that analysts love from our proprietary data in BuildingProductPro.
This monthly reports cover quarterly forecasts, product/brand shifts and substitutions, DIY vs Pro outlook, and analysis of unique themes playing out between segments. Along with the report. access our experienced team for questions and industry discussion for less than the cost of an entry level analyst. -
02
Residential Remodeling Index
Gain insights into remodeling activity by market, targeted understanding of consumer demand for remodeling, and a basis for future forecasts of remodeling activity levels.
Assess current activity, consumer demand, and forecasting for remodeling by market with quarterly reports of the level of remodeling activity in 384 metropolitan statistical areas (MSAs) in the U.S.
In addition to overall remodeling activity see 17 different overlays for individual products such as windows, siding, kitchen and bath, and more. -
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Home Building Outlook
Eliminate data overload. We help you get to the most relevant data and insights so they you can make the right decisions at the right moments.
Filter on multiple datasets related to Land, New Housing, and Existing Housing, including future land supply, housing inventory, price changes, sales rates, and closing values—all in a single platform. -
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Custom Advisory Engagements
Offering key insights and studies custom tailored to guide building product strategy.
Confidently drive new product strategy with credible housing research and definitive answers that address concerns of all stakeholders from product managers, business presidents, c-suite, board of directors, and investors.
Zonda Advisory is a partnership beyond the study – our team helps drive strategy from the study and assists with positioning study to key stakeholders and investors. -
05
Brand Amplification
Effectively reach your target audience through Zonda’s extensive portfolio of Media outlets and industry leading events.
Sponsor any of our 100+ live industry events, national webinars, or leadership podcasts. Further spread your message to your specific target audience on a variety of our media platforms including Builder, JLC, MFE, AHF, and more.
Trusted by the best
BuildingProductPro is used by the most reputable building product manufacturers and suppliers nationwide
